Financial
and Risk Protection
If the contract
includes innovations not yet available, the purchase contract can
outline staggered payments for scheduled deliverables. The contract
can also define financial performance incentives for functionalities
that are very new or that do not perform as specified, particularly
if you select a vendor for very good reasons in spite of concerns
expressed in reference checks about the performance of certain functionalities
or problems with ongoing troubleshooting and support. Most vendors
have an honest desire to serve customers well, but they are frequently
understaffed and focused more on generating new business than on
support for existing customers. Financial
incentives (also known as financial penalties, when the vendor steps
out of the room!) are an effective way to insure service and minimize
risk, particularly for very new technologies. Vendors are more likely
to agree to financial incentives for performance for large, expensive
projects and for projects that will be heavily promoted by the purchasing
institution.
For government
entities, which of course includes state universities, financial
penalties can be tricky but not impossible. Steep reductions in
ongoing maintenance costs, free extension of the warranty period,
payment in free enhancements, free additional streams, etc. can
usually be worked out with your contracts department as well as
with the vendor. The goal is to avoid enriching the coffers of your
institution's "general fund," which might go toward the purchase
of uniforms for the football team, and instead to impose performance
penalties that directly compensate your digital video implementation.
Financial protection
can and should include price caps for ongoing maintenance and should,
if at all possible, lock in prices for enhancements that are part
of the purchasing instrument response, and thus the contract, but
not yet available for purchase.
Upgrades
and Enhancements
A contract is
a good place to negotiate for functionalities requested in the purchasing
instrument which the vendor is willing to develop but unable to
currently supply. Before purchasing a digital video client/server
system, be sure to identify, possibly through a non-disclosure agreement,
any anticipated enhancements scheduled for release in the next six
to fourteen months. If you include any planned enhancements in the
purchase contract, be sure to minimize the risk to you contractually.
Many vendors offer ongoing maintenance plans that include software-based
enhancements. Knowing the vendor's development plans will help you
determine the value of a combined maintenance/upgrade plan.
Be careful in
a contract to negotiate only for enhancements to current functionalities
that would benefit a range of users, such as a MacOS client, for
example, and not replacement functionality that would result in
the purchase of a non-standard current product. You do not want
to risk ongoing problems with new releases and upgrades that will
not interoperate with your nonstandard product. If current functionality
requires re-working to customize service for your institution, you
are probably buying the wrong product. Obviously, very large institutions,
such as government entities and consortia, will have better success
negotiating functionality upgrades for existing products. If a vendor
meets your needs in most areas but lacks one or more key requirements,
consider developing a consortial purchase arrangement with other
institutions with similar needs.
If you identify
a significant enhancement to service that you contract with the
vendor to develop, be sure to use the purchase contract or another
contract instrument to spell out the specifications and the financial
incentives for completion. If your institution's involvement in
designing and testing the enhancement will be significant, consider
a joint marketing venture, or at least a substantial innovator's
discount for the purchase and ongoing maintenance of the enhancement.
Make sure all joint venture or pricing arrangements are clearly
established in the contract.